Click Here Labs offers ongoing search engine optimization (SEO) and generative engine optimization (GEO) consulting for websites across all verticals: ecommerce, financial, hospitality, B2B, travel, health, and food service, just to name a few.
Ranking on Google still matters,but it’s only part of the picture now. Your brand also needs to show up when people ask ChatGPT, Google’s AI Overviews, Claude, and other AI-powered engines (also called LLMs) for answers. We make sure you’re visible in both worlds.
Our retainers cover everything your brand needs to grow organic visibility across traditional and AI-driven search: SEO and GEO audits (technical and content), search intent analysis, competitive gap analysis, local SEO services, new search technology discovery, training, and monthly reporting with a customized dashboard tracking KPIs such as engaged sessions, clicks, tracked keywords/prompts, organic traffic value, and AI brand mention and citation performance.
Ongoing SEO & GEO Consulting
Organic search is still the best way to attract and engage customers. That hasn’t changed. What has changed is how people search.
Mobile overtook desktop years ago. Voice assistants such as Siri and Google shape how queries get formed. Social signals from Instagram, Facebook, and review sites influence rankings. And now generative AI engines are pulling answers together and recommending brands right inside the search results, sometimes without necessitating a single click to your site.
That’s a lot to keep up with. With an ongoing retainer, Click Here Labs stays on top of it all for you. We assess the current search landscape, including AI Overviews, zero-click results, and conversational queries, and give you real-time recommendations to grow your organic traffic across every channel. Everything on this page is part of what we do inside our consulting engagements.
SEO & GEO Audits
Our audits break down the roadblocks on your website and give you practical strategies to fix them. We look at both content and technical issues that affect your visibility in traditional search results and AI-generated responses. The goal is simple: more organic traffic, more conversions.
AI SEO / GEO
The future of search is generative. At Click Here Labs, we’ve been working in this space since the beginning.
Search engines now use LLMs to summarize answers and surface information directly in the results. Traditional SEO alone won’t cut it anymore. GEO, or Generative Engine Optimization, is how you make sure your brand gets included in those AI-generated answers.
Here’s what we optimize for:
• Inclusion in AI-generated overviews and summaries across Google AI Overviews, ChatGPT, Perplexity, and more
• Structured content that positions your brand favorably in LLM outputs
• Semantic richness and topical depth that builds authority across AI models
• Answer-level content formatting like FAQs, how-tos, statistics, and expert quotes
• Prompt optimization for voice search and chat-based interfaces
We test how your content appears in AI-generated snippets on an ongoing basis, using LLM simulation tools and query testing to adjust in real time. Search is moving toward zero-click and voice-first experiences. We make sure your brand still gets found, even when there’s no blue link to click.
Search Intent Analysis
Every search has a purpose. Is the user looking for information? Trying to navigate to a specific site? Ready to buy? Comparing options? Each type of search intent triggers different rich results in the SERP. We analyze the intent behind every keyword and build a content strategy matched to what users actually expect to see.
We also look at how LLMs interpret search intent. Engines such as Google’s AI Overviews don’t just match keywords. They summarize and synthesize. Understanding how these models process queries lets us structure your content, so it performs in both traditional rankings and AI-generated results.
Competitive Gap Analysis
We find the keywords your competitors rank for and figure out which ones they’re winning on. Then we build a content strategy to close those gaps and beat them at their own game.
But rankings aren’t the whole story anymore. We also look at where your competitors show up in AI overviews and zero-click results. If they’re getting cited by AI engines and you’re not, that’s a gap we help you close.
Local SEO Services
If you have a physical location or serve a specific area, local SEO is critical. Your customers are searching on Google, Bing, Apple Maps, Yelp, Waze, Instagram, and dozens of other platforms. Your local presence depends on the number and accuracy of your listings across all these directories.
Not in a directory? Google can’t find you. Wrong address or phone number? Your customers can’t find you either. Our local SEO analysis shows exactly how your business stacks up against local competitors, listing by listing.
We also offer listing management services so you can handle everything from one place. Your business information gets aggregated and pushed out daily to all directories, keeping things accurate and consistent. We provide this for every client with a brick-and-mortar location or service area.
New Search Technology Discovery
Search never stops changing. We track everything: Google’s core algorithm updates, SERP layout changes, and the rapid growth of LLM-integrated engines like Google AI Overviews, ChatGPT, Bing Copilot, and Perplexity.
Here’s a number that puts it in perspective. About 15% of all daily searches on Google are brand-new. People search for new things every single day. We research and deliver monthly lists of trending topics relevant to your business so you can ride those waves of traffic. And we track how AI engines are interpreting and prioritizing those trends, because that’s where the next wave of visibility is headed.
